Whether you realize it or not, you need an email list. You need a way to reach out to your subscribers on a personal level and connect with them. Blogs don’t do that. Facebook doesn’t do that. Only email.
There are lots of ways to build a good email list. But the main thing that you have to offer is some sort of value. Why would people want to give you permission to send them emails, unless there is something in it for them?
If it adds value, people will talk about it. And if people talk about it, others will want it.
All you have to do is ask for something in return — like their email address. Pretty soon, you’ll have a robust email list that you can use to build a tribe, sell products, drive traffic, or do whatever you like.
Because email is still one of the best ways to reach people online.
It’s practically the oldest piece of web technology, and there’s a reason it’s stuck around while other fads (remember chat rooms?) have faded. There’s a reason for that.
It is a direct link from you into someone’s home or office.
Plus, if you build your own email list, that’s another piece of property that you own (unlike a fan base on Twitter or Facebook), and you can take it with you wherever you go (even if you start a new blog).
Isn’t email marketing dead?
In a word: No.
As someone recently pointed out, if email is dead, why does every major social network ask for your email address before you can create an account?
Because email is still the most powerful way to communicate online.
Every day, people check their inbox’s (often multiple times per day). They sit in front of their screen, glued to Outlook or GMail or whatever, constantly refreshing and waiting for more mail.
No, email is not dead. It is very much alive. It’s almost as old as the Internet itself. And in spite of fads and bogus predictions, it continues to stick around and outlast the fads.
So how do you get started building your email list?
There are a few things you need:
1. Get a good email service (like Aweber). Aweber offers a $1 month-long trial. I personally use Aweber and it’s great, I will be doing a review on it shortly.
2. Create an awesome signup form. It needs to be obvious and not hideously ugly. If your website doesn’t have a clear opt-in form, then you’re missing out on a lot.
3. Offer an incentive. This can be a free video or a free MP3 download — whatever your readers would find value in.
Needless to say, if you haven’t tapped into the power of a good email list, you’re losing out on a ton of opportunities.
Every business can benefit from increased interaction with its customers.
In the comment section tell me what email marketing (if any) you have done for your blog, and also tell me what content you think would be a good idea to sent out to your email list once you have built it up.