Last week I revealed my “big tip” for improving failing blogs.
(If you didn’t read “Why Your Blog Is Failing”, my tip was to get other blogs with a larger following to send readers your way.)
Reading through the comments I started to notice something else; most people are looking for readers in the wrong places.
One of the main problems I see when I look at other peoples blogs is who the articles are written for.
How do I know this?
Because when I read your blogs, the content is tailored to people similar to you. If you are a photographer, you write your articles in the style of a photographer, written for another photographer.
That might be fine for some people, but if you are trying to sell some of your photographs, odds are you don’t want to be advertising to another photographer who is also trying to sell his or her photographs.
Your content is repelling your customer, and attracting your competition.
So take an honest look at your content, are you reaching like-minded people, or potential customers?
Leave me a comment outlining one article that you have written recently, what was wrong with it and who it was supposed to be aimed at. Be specific, write who your ideal customer is, what problems you are having getting their attention, is there too much competition?